The Brand

Bringing the top level of performance, style, and durability unparalleled in the mobile audio industry. Wet Sounds’ marine, powersports, outdoor home, and lifestyle audio systems and equipment provide high-fidelity audio that’s designed to be heard in the toughest environments. Whether you are wakesurfing on the lake, getting full throttle sandy, or enjoying some time with friends and family. Wet Sounds provides the audio soundtrack for all of life’s adventures and moments.

Purpose

Integrate into the Wet Sounds team structure as their trusted content AR on a daily basis including art direction, campaign creative, production logistics/capture/facilitation and content delivery. Our content direction included and not limited to telling the evergreen brand story of Wet Sounds in addition to providing product specific content to perpetuate the DTC sales initiative and dealer support.

Production

The production journey for the Wet Sounds production was multi-faceted throughout a wide range of locations. Over the course of 24 months, the Alliance team participated in 6 different Wet Sounds trade show activations of various needs such as SEMA, CEDIA and MIBS. Additionally Alliance designed and set up a bespoke studio at the Wet Sounds 118,000 square foot headquarters in Rosenberg TX for all on-site and product capture needs. Lastly the Alliance team regularly deployed to dynamic in-action captures showing the Wet Sounds products in their authentic use-case scenarios.

Delivery

Main Videos
• 16:9 4K – 41

Social Media
• 9:16, 4:5, 1:1 – 123

Results (per a 6-month Wet Sounds performance audit)

Total Content Posts – 75
Total Clicks to Wet Sounds DTC – 3,444
Total Content Impressions – 997,898
Total Content Engagement – 97,675
Total Content Video Views – 466,140
Total Content Watch Time – 542.17

Highlights

Earning the opportunity to tell the life’s work story of the founding members of Wet Sounds. From being an independent out of the garage startup, to one of the largest and well-known brands and products in the mobile audio marine space.

With any project of this type, being integrated into a brand’s team as one of their own is incredibly fun and fulfilling. Spending 2 straight years attached to this group, traveling to multiple locations while having a homebase at their headquarters was a complete blast. The Christmas parties were particularly amazing….