The Brand

Formula 100 is redefining bicycle maintenance. Built in Germany for riders who expect more from their gear, Formula 100 combines science and simplicity to deliver the highest level of cleaning and protection for every type of bike. With premium formulas and pro-level results, it’s more than maintenance—it’s performance care.

Purpose

Formula 100 came to Alliance MultiMedia with a mission: build visual assets as powerful and refined as the products themselves. The ask was two-fold—create a flagship brand story video and a full suite of product-driven content for digital platforms. The goal? Help Formula 100 launch strong in a competitive space and connect with riders around the world.

Production

We collaborated closely with Formula 100 to translate their technical edge and premium positioning into compelling, modern visuals. Production took place in Europe and the U.S., combining stylized studio shoots with in-the-field lifestyle footage.

Each video was crafted to emphasize:

• The science and innovation behind each formula
  
• The premium design and ease-of-use
• The real-world benefit for cyclists—from daily commuters to elite competitors

We produced a hero brand film, individual product highlight videos, and a toolkit of short-form content optimized for Instagram, TikTok, and YouTube Shorts.

Delivery

The final deliverables included:

• 1 Hero Brand Story Film
  
• 4 Product Feature Videos (cleaner, degreaser, protectant, lube)
  
• Dozens of Cutdowns in 16:9, 1:1, and 9:16 formats for social
• Formatted files for Formula100.com, YouTube, Instagram, and paid ad use

Each asset was built to slot seamlessly into Formula 100’s launch and growth strategy.

Highlights

• Cinematic look and feel with high-end product cinematography
  
• Clean, modern graphics to explain key features and benefits
  
• Dynamic edit pacing to match Formula 100’s performance ethos
  
• Full social content library to feed ongoing marketing efforts
  
• Global-friendly messaging with minimal language dependence