The Brand

Centurion & Supreme Boats are titans of the towboat industry. Known for performance-driven engineering and relentless innovation, they don’t just build boats — they build culture. From wakesurfing champions to weekend warriors, their customers live for time on the water, and their boats are the centerpiece of that lifestyle. When they came to us, they didn’t just need content. They needed a statement.

Purpose

The goal was clear: Launch Model Year 2025 with a comprehensive content engine that didn’t just show off the boats — it sold the experience. From dealership floors to Instagram feeds, the MY25 content had to work hard everywhere. Centurion & Supreme needed video that turned heads, inspired clicks, and drove sales across a massive network of dealers and customers.

We weren’t just making content for launch day. We were building a library to power a year’s worth of marketing momentum.

Production

This wasn’t a one-day shoot and done. This was a campaign built from the hull up.

We set up camp in Merced, California — the heart of Centurion & Supreme’s manufacturing and R&D operations. Over several weeks, we worked closely with their internal teams, engineers, and product experts to capture everything from high-gloss beauty shots to behind-the-scenes factory footage. Multiple camera units rolled simultaneously, from drone crews on the lake to gimbal teams capturing the fine interior stitching under soft morning light.

Each model year boat got its own highlight reel. Brand stories were filmed to hit the emotional core. We designed everything to be modular and scalable — built for wide formats, vertical formats, reels, shorts, long-form and everything in between. Dealer-ready, brand-aligned, and future-proofed.

Delivery

Main Videos

• 16:9 4K – 

Social Media 

• 9:16, 4:5, 1:1 – 

 

Highlights

Volume & Versatility: We delivered hundreds of assets, formatted for every major platform and use-case — maximizing Centurion & Supreme’s marketing muscle.

Narrative Power: Each video told a story. Not just “here’s a boat,” but “here’s why this boat changes your summer.”

Dealer Enablement: Dealers now have a steady stream of ready-to-use content that keeps their social presence sharp and sales tools fresh.

Aesthetic Authority: Every shot, every frame — crafted to elevate the brand’s image and distinguish it in a sea of sameness.

Built to Scale: With the MY25 library, the brand now has a reusable framework and workflow they can tap into for future model years.